When we initially met with BSC Cleaning, their website was showing up strong in searches but it did not attract the right clients nor represented the size and professionalism of the company. It was clear that developing a strong online brand identity through a website rebuild would enhance their credibility and build trust with the larger, most profitable clients.

Since the search engine optimization (SEO) was strong for the old site, we used the keywords from the old website and build them into the new website. We also optimized the new website for the two major markets within the state.

The new 17-page website combines strong design, based on the company logo colors and icon, with functionality to deliver a web presence that creates a brand identity and lead generation sales funnel. The homepage includes a slideshow with professional quality images, six-service feature boxes, a message from the President, and testimonials. The inner pages include a lead-generating contact form along with a quality header image. When any form on the website is completed, key individuals are automatically notified via email within seconds so they can respond quickly. All copy for the website was professionally written. The new website also included two blog articles and a news article, which can be used to keep prospect abreast of best practices for cleaning and current business news plus expands the website’s online footprint to 20 pages.

The owner is very pleased with the new website and the brand identity that it's developed for the company. The website continues to show up strong in searches and is generating leads which have turned into sales from their target market.

Over a two year period, the company grew substantially, doubling in staff size and dominating a second market. Recently, the company was sold to an international company who's services and online brand were very similar to BSC Cleaning.