In the past, Mercy Medical Angels managed multiple websites designed to meet specific patient needs. After the organization restructured, they focused their web presence primarily on three websites: MercyMedical.org, AngelWingsforVeterans.org and AngelFlightMidAtlantic.org. With overpowering graphics and unclear brand messaging, it was difficult for visitors to understand the purpose and mission of this organization and either donate or receive services. In fact, these poor-quality websites may have contributed to a decline in donations.

Over several months, we met with Mercy Medical Angels to redefine their brand position, brand message, and craft a story script for consistently telling their wonderful story of service to needy patients. 

Next, we designed the Mercy Medical website using the messaging discussed during discovery meeting and as a guide for the design. We also developed an SEO strategy so that patients could more easily find the organization online through accidental discovery. 

Once the design was approved, we moved into identifying the best images for the website and started the build process. The two remaining websites, AngelWingsforVeterans.org and AngelFlightMidAtlantic.org, used the same design but tailored messaging and visuals for each website. The client provided the bulk of the written content for all the websites, which were launched as each one was completed.